Hilary Knaack

Freelance & fractional B2B content strategy

Content strategy for
complex teams.

I help B2B teams turn complex subject matter into clear strategy, messaging, thought leadership, SEO web copy, and editorial systems.

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$5M+ Recurring quarterly revenue influenced through search-informed product content
200% YoY organic traffic growth across content programs
95% Reduction in publishing errors through governance and QA standards

What I Do

Strategy that holds up under real marketing pressure

Agency and in-house experience across enterprise technology, AI, fintech, and regulated digital experiences.

Best Fit

Most useful when the work is complex, visible, or stuck

Agency overflow

Senior strategy and writing support without full-time headcount.

Startup content leadership

Messaging, web copy, thought leadership, and content planning.

Enterprise content cleanup

Audits, governance, SEO refreshes, and editorial systems.

Services

Senior content support without full-time overhead

Content Strategy

Roadmaps, messaging systems, channel strategy, and editorial calendars.

Thought Leadership

Executive narratives, SME interviews, POVs, and campaign content.

SEO & Web Copy

Landing pages, refreshes, metadata, blog strategy, and findability.

Content Operations

Governance, workflows, QA standards, audits, and review-cycle cleanup.

Ways to Work

Project-based, fractional, or retainer support

Selected Work

Content strategy, editorial systems, and B2B storytelling

Salesforce Product Thought Leadership Search-informed product education

How Can Financial Services Firms Grow Their Business With Agentforce?

Search-informed AI product education for financial-services readers.

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Salesforce Gated Guide Guide positioning and conversions

Customer Service Trends for Financial Services Institutions

Guide positioning for banking, insurance, and wealth audiences.

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Salesforce Playbook Complex concepts, translated

The Financial Services Playbook for Effective Data Maturity

Playbook framing data maturity, AI readiness, and business outcomes.

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Texas Capital Website Ecosystem Content governance and SEO

Commercial bank digital content and site experience

Governance, SEO, and messaging across a regulated content ecosystem.

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D CEO Executive Profile Interview-led business storytelling

How Claudia Mirza Used Her Way With Words to Launch Translation Powerhouse Akorbi

Founder profile connecting personal history, growth, and global operations.

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D CEO Feature Profile Executive profile writing

How Woodwright Hardwood Floor Co. CEO Lorie Welch Saved the Family Business

Executive feature on transition, resilience, and business continuity.

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D Magazine Historical Feature Research-backed storytelling

The Women Who Built Dallas

Historical business feature built from archival and multi-subject reporting.

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About

A strategist who still likes the sentence-level work

Kansas City-based content strategist with 10+ years across B2B strategy, editorial leadership, SEO, messaging, and content operations.

Contact

Have a content problem that needs senior attention?

Send a note or email hilaryknaack@gmail.com.